Erberts & Gerberts

Success Stories

Posted: September 18, 2008

Founded by Kevin Schippers in Eau Claire, WI in 1988, Erbert & Gerbert's Subs & Clubs began as a sandwich shop concept based on childhood stories told by the founder's father. The stories centered on two imaginary boys, Erbert and Gerbert Herbert, who experienced adventures throughout space and time, meeting interesting characters along the way. Those 14 characters, including Halleys Comet, Comet Morehouse, and Jacob Bluefinger, are now the names of their signature sandwiches. "In addition to our great food and friendly service, I believe people keep coming back to Erbert & Gerbert's because of our unique and quirky personality," said Eric Wolfe, CEO and president of E & G Franchise Systems, Inc. "Our history is based on storytelling, inventiveness, and discovery, and we are committed to being a sub shop worth discovering for generations to come." Offering tasty sub ingredients such as Capicola ham, Genoa salami, piping hot soups, and delicious sweet treats, along with both catering and delivery, Erbert & Gerbert's 45 restaurant locations span the Midwest in college towns, urban downtowns and rural centers from Wisconsin to Minnesota to North Dakota. In 2007, Erbert & Gerbert's expanded into Greenwood Village, Colo.

Eau Claire is a great fit for Erberts & Gerberts truly Midwestern concept and it is this friendly and neighborly mentality that is well reflected in their brand. Their main growth area has been the Twin Cities market and Eau Claire is well positioned to give the company access to a major interstate route. It allows for them to travel efficiently to many of their store locations, such as the Fox valley, Duluth, and the Twin Cities. Finally, Eau Claire offers a great labor pool to choose from especially with the University in town and the proximity to Stout University in Menomonie.

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